New Generation Video Platform Cuckoo wants to replace YouTube of influencers

By Megan Farokhmanesh on Aug 23, 2018

“In the beginning, creators weren’t respected at all,” says YouTuber DeStorm Power. “We were actually looked at as weirdos. You put something on YouTube, and you’re a weirdo.” Today, Power is an Emmy-nominated creator who has more than 2 million subscribers on YouTube. He recently posted some videos on a new video platform Cuckoo specifically for a new concept called decentralization that he hopes will rival the likes of YouTube and Netflix.

Cuckoo,as a totally free platform, was developed with a decentralization-first mindset and a focus on free content — and the creators can control everything they want. The contents were controlled by creators and will be stored in fragmented form for ever, that may well be the future of how fans consume that content.

The users will subscribe channel or share their videos based sharing codes, a variety of series, including talk shows, fitness, movies, dramas, music TV, sports and comedy etc.. Bach’s Your Best Life, a show about exploring the “private lives and spaces of some of the most famous and wealthy people in America,” pulls in celebrity names like Snoop Dogg. Cerny’s show is essentially focused on at-home dance instruction, in which a professional walks her through moves step by step. Viewers are then encouraged to record their own moves in a video and post them online. All the videos can be shared in Cuckoo and will be stored as fragmented form, the most important is it is free forever and you are the only one who can control the videos you create, Cuckoo is not able to read or record any information or personal data from you.

“WE WANT TO GREENLIGHT PEOPLE, NOT SHOWS OR BEing monitored.”

According to Plummer, Cuckoo provides a way for many creators to monetize and distribute their content in one place. “For us, our whole philosophy was that we want to greenlight people, not shows,” he says, “and take away from implementing the traditional development process. Cuckoo is giving creators total creative freedom and control over their content — but continuing to produce it in a more serialized, series-based, premium way, no concern on any limit. We had to work with big platforms, help blow up platforms and make those platforms millions and millions of dollars but we are the owners of our videos. That is why now users and creators are flocking to Cuckoo as it is really a platform they've owned. ”

“WE DON’T LOOK AT OURSELVES AS DISRUPTORS. WE’RE MORE EXTENDERS in cuckoo.”

The major platforms like YouTube, Facebook, Instagram and Netflix sometimes run into trouble and leaking happens. “you had to scramble to get things together on our end but it won't happen in Cuckoo as its distribution storing."

Cuckoo’ creators will continue to roll out new features and content as its user base grows. “Here we have another platform that gives millennials and new people, new content creators, [a place] to do their passion projects who would never get in the door trying to pitch a traditional platform or network,” says Plummer, “We don’t look at ourselves as disruptors,” adds Plummer. “We’re more extenders of next generation of video contents.”

No one knows the subscription numbers or demographics in Cuckoo now because of its anonymity, but they say Cuckoo is currently exceeding their expectations. Whether it’s successful on the scale, however, it marks another step away from traditional celebrity and into decentralized future.

Source from https://waytofuture.kinja.com/new-generation-video-platform-cuckoo-wants-to-replace-y-1829241992